Our insight of the market we serve, as well as understanding of the customer/consumer and shopper drivers of our target market gives us a stronger view to develop a business model that meets the customer/consumer needs, bearing the following in mind:

  • A consistently profitable, operationally cost-efficient business model to enable us to pass on the margin and price benefit to our customer/consumer
  • Stocking a range of quality products that are consistent with our customer needs, demands and specifications
  • Developing a win-win sustainable partnership with our suppliers and customers with a unique value added market information and technical support
  • Demand creation for our range of products
  • Creating sustainable employment and entrepreneurial training opportunities in the communities we serve